About me...

Makeup has been part of my life for over a decade. What started behind the makeup chair grew into Genna Tutorials, a community built around teaching real people how to get more from their makeup, and eventually, Genna Tutorials Collection.

GTC wasn’t created just to put my name on products. It was created from years of working on real faces, teaching makeup and seeing first-hand where people struggle.

Working as a professional makeup artist taught me that great makeup isn’t always about having more products. Sometimes it’s having the right product, understanding how to use it and having the confidence to make it work for you.

That’s the thinking behind GTC. I create products with purpose, whether that’s making a professional technique easier, creating one product that can work in multiple ways, or solving one of those little makeup problems I’ve encountered again and again throughout my career.

PRO KNOWLEDGE. MADE SIMPLE.

You shouldn’t need to be a professional makeup artist to achieve makeup you love.

From beginner-friendly products to techniques like The Blend Theory, my goal is to take what I’ve learned throughout my career and make it easier to understand, easier to use and easier to make your own.

Because there isn’t one right way to do makeup. There’s your way.

WELCOME TO GTC.



Whether you’ve followed Genna Tutorials for years or you’ve only just discovered us, I’m so glad you’re here.

This brand is still growing, I’m still creating, and there is so much more to come.


Genna x
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